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Masterclass From Idea to Traction

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Unlocking the Secrets of Tech Entrepreneurship

Learn from 15 years of experience with startups and scaleups, and grow your venture.

Are you an aspiring tech entrepreneur with a great idea? Do you want to turn your vision into a successful business? Join us for a half-day masterclass that will guide you through the crucial stages of turning your initial idea into traction. Our experienced instructors have worked with numerous startups and scaleups, sharing their insights on what works and what doesn't.


What you will learn in this intensive half day session
  • Leverage the lean startup methodology to validate your idea and create a minimum viable product (MVP)
  • Build a diverse and effective team, with a focus on technology stack andteam composition
  • Develop a robust go-to-market strategy, including marketing and sales tactics
  • Overcome common obstacles and challenges faced by early-stage startups

It is an interactive session with plenty of time for your ad hoc questions. You will leave this masterclass equipped with the knowledge and tools to transform your idea into a successful venture.


Instructors

Our instructors Peter Verhasselt and Nick Boucart have 10+ years of experience in the startup ecosystem, with a proven track record of helping businesses scale. They will share their war stories, providing valuable lessons on what worked and what didn't.

As a bonus, each participant will receive a copy of “Hyperscale and Microcare, the digital business coockbook”, by Peter and Nick, a book packed with actionable advice and real-world examples. This comprehensive resource will serve as a valuable reference long after the masterclass has ended.

Don't miss this opportunity to accelerate your startup's growth. Join us for the Masterclass - From Idea to Traction, and take the first step towards turning your vision into a thriving business. Register now and unlock the secrets of successful tech entrepreneurship!


Price

Thanks to the support of the European Commission and Innoviris in the framework of the EDIH sustAIn.brussels, SMEs and midcaps receive this training free of charge (0€). Large companies and participants without a company pay 1062€ per participant.


Practical

Number of participants: 15 max

Location: Live meeting to allow for enough interaction, at the Boardroom in BeCentral

Date: 21/03/2025

Time: Welcome from 8.30 am, start at 9am to 12.30pm

Sandwich lunch: From 12.30pm - 13.30pm

Cancellations: should be notified by email (events@sustain.brussels) . Cancellations notified 3 working days before the event are free of charge. In case of no-show or cancellation on the day itself, the fee of 105€ will be charged to cover the costs. Replacement by a colleague is always possible provided that this is notified in advance by email (events@sustain.brussels).

For questions about this event, contact ludwig.delocht@sustain.brussels or +32 474 96 44 89


Organisers
  • Sirris | Innovation forward : The innovation companion of the Belgian technology industry
  • SustAIn.brussels is a European Digital Innovation Hub in Brussels that serves as a single point of access to sustainable and digital innovation in Brussels with a focus on AI and other emerging technologies. Supported by the European Commission, Innoviris and hub.brussels.