Join us for a hands-on, interactive workshop where you’ll learn to unlock the power of pricing strategies that drive revenue, maximize customer value, and give your business a competitive edge! 

Designed especially for leaders and decision-makers in digital enterprises and sustainability-focused companies, this workshop will empower you with actionable insights and practical tools to transform your pricing approach.

Workshop Schedule

8:30 – 9:00 | Welcome

Kick off with networking and introductions—this is your chance to connect with peers who are also pioneering the digital and sustainability spaces.

9:00 – 9:30 | Understanding Value and Customer Segmentation

Learn to define true customer value and segment your audience effectively. We’ll explore how different customers perceive value differently and why it's crucial to personalize your approach for each segment—especially in industries with a digital or eco-conscious focus.

9:30 - 10:30 | Pricing Models, Metrics, and Modalities

Dive into the heart of pricing: understand the various pricing techniques that companies use to optimize revenue, including cost-based, value-based, and competition-based pricing. Learn to select the best pricing model for your business and find the right metrics to track success.

10:30 – 10:45 | Coffee Break

Recharge and connect with fellow participants!

10:45 - 11:30 | Let’s Make It Real

Witness theory come to life with a real-world example of a company that mastered its pricing strategy. Then, roll up your sleeves for an exercise where you’ll apply these insights directly to your own products and services.

11:30 - 12:00 | Case Study and Group Discussion

Participate in a dynamic discussion of a case study focused on pricing innovation. Share lessons learned and brainstorm ideas for implementing these strategies in your business, especially within digital and sustainability-driven markets.

12:00 - 12:30 | Q&A and Wrap-Up

Get answers to your lingering questions, recap the day's most valuable insights, and outline your next steps. Leave feeling confident and ready to implement your new pricing strategies!

12:30 – 13:30 | Lunch

Price

Thanks to the support of the European Commission and Innoviris in the framework of the EDIH sustAIn.brussels, SMEs and midcaps receive this training free of charge (0€). Large companies and participants without a company pay 1062€ per participant.

Practical

Number of participants: 15 max

Location: Live meeting to allow for enough interaction, at the Boardroom in BeCentral

Date: 24/01/2025 

Time: Welcome from 8.30 am, start at 9am to 12.30pm

Sandwich lunch: From 12.30pm - 13.30pm

Cancellations: should be notified by email (events@sustain.brussels) . Cancellations notified 3 working days before the event are free of charge. In case of no-show or cancellation on the day itself, the fee of 105€ will be charged to cover the costs. Replacement by a colleague is always possible provided that this is notified in advance by email (events@sustain.brussels).

Organisers

• Sirris | Innovation forward : The innovation companion of the Belgian technology industry
• SustAIn.brussels is a European Digital Innovation Hub in Brussels that serves as a single point of access to sustainable and digital innovation in Brussels with a focus on AI and other emerging technologies. Supported by the European Commission, Innoviris and hub.brussels.